From the September 25, 2006, New Yorker, in an article about school supplies and the school supply industry.
"Once you're in around sixth grade and start to have a social life, you're not as interested in school supplies," Harrison Monsky, aged fifteen, said as he and his friends Alex Traub and Margot Vitale showed me around the spiffy-looking new Apple Store Fifth Avenue (767 Fifth Avenue, at 59th Street). "But school supplies were definitely training wheels for brand names," Alex said, explaining how his former love for Dr. Grip pens and Ph.D. pencils gave way for an enthusiasm for clothes from J. Crew, Lacoste, Kiesel, Brooklyn Industries, and Triple Five Soul, as well as to electronics from Apple. "Apple owns us," Alex said, explaining that if you have a Windows PC instead of an Apple you have to make up an excuse to your friends — for example, that your school requires it.
Here all these years I've been a fashion leader. Who knew?