Alex (yakshaver) wrote,
Alex
yakshaver

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How to Market to Nerds

Google recently announced Google Native Client, which allows arbitrary x86 code to run inside a web application. (For the non-geeks, that potentially means web applications significantly more powerful than are now possible.)

They also anounced a Native Client Security Contest, in which hackers are invited to find security flaws in Google Native client, with the possibility of winning significant bug bounties and even more significant resumé points. This is a brilliant marketing move. It will attract a whole lot of nerds who might otherwise have waited to see if Google Native Code had legs to play with it while it's still new. And inviting that kind of to probe it can do nothing but enhance Google Naive Native Code's security reputation.
Tags: geek
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